When I found out that the popular makeup brands that I would normally wear test on animals I wanted to look into it further and learn more. I soon discovered how horrific the world of animal testing is and that it isn't something as simple as giving a dog a wash with a new shampoo and conditioner to see if they get the silky smooth results they want.
Why should an animal have to suffer for my beauty?
Wicked has been created because of the hate I have for cosmetic companies testing on animals. When I tried to find a decent brand of makeup that didn't test on animals I wasn't very happy with the results so I decided to make my own and share them with you guys!