Waverley Woollen Mills Factory Outlet Launceston

The essence of the Waverley Woollen Mills story centres on its people. In their hands rests the true story of some of the world's finest brand names in blankets and throw rugs.

The first story begins in 1874...
With bare hands and basic tools, Waverley Wollen Mills was built beside Distillery Creek in Tasmania, Australia. The founders of Australia's oldest woollen company chose this site for the clean environment, abundant supply of 'soft water' and some of the World's finest Merino wool.
For more than 137 years a dynasty of master weavers have handed down their knowledge, skills and passion. Today despite modernisation, advances in technology and wool innovation, some things remain unchanged - the journey from farm to fleece to fibre to fabric remains hands-on. This is because softness, lightness, warmth and texture felt through the fingertips remain the only true measure of the pure, natural quality of our products.
Only the finest wool growers are hand-picked. And only the finest Tasmanian Merino fibres are hand-sourced. Raw ingredients selected, hands shaken, and the journey from farm to fabric begins. Is there any wonder some of the simple pleasures of life go hand-in-hand with all things from Waverley Woollen Mills?