Our Priorities:
Economic Development through Destination marketing & promotion
- To promote the Douglas region as a tourism destination within TNQ, to the State, Nationally and Internationally with the aim of achieving the 2020 vision of Tourism & Events Queensland
Leadership in digital space
- To develop comprehensive web, e-marketing and social media strategies that promote the destination, provide consumer direct access to member products and maximise member strengths and opportunities in this medium
Maximise collaborative opportunities
- To engage productively with Regional, State and National Tourism bodies to maximise benefits including funding, event & project opportunities for members of TPDD and the Douglas region
Market intelligence & development
- While recognising traditional markets, to actively seek, assess and (where appropriate) pursue new opportunities in niche, emerging and non-traditional markets and support the development of tourism events
Industry representation & liaison
- To engage productively with trade and industry bodies to communicate the region’s strengths, needs and opportunities, to ensure best practice, to seek training opportunities, and to maximise benefits for members of TPDD and the Douglas region
Member Resources
- To actively engage current & potential TPDD members by developing co-ordinated promotional and marketing activities for the destination; facilitating training and mentoring opportunities to improve member products and meet developing trends and new markets; and providing support and information through personal engagement, newsletters and member networking
Council liaison
- To work with and educate the Douglas Shire Council on all matters relating to tourism promotion, with specific focus on maximising Council’s financial support of tourism promotion and the development and support of an event strategy
Research
- To establish visitor profiles & performance measures through statistical collection & analysis
Contact us regarding membership and support a sustainable Douglas region tourism industry.