The Ministry Of Talent

Bloggers and social media stars are the taste makers of the 21st Century. Just one photo can spark a frenzy. One blog post can make a brand. It is a generation defining moment that has only just begun.And it’s exciting.
Capitalising on the vast talent of the social media world is a new frontier. It’s an unexplored domain without convention – until now.
The Ministry of Talent is Australia’s first talent agency solely dedicated to blogging and social media identities. Established in late 2012 by Roxy Jacenko, The Ministry of Talent is the talent management arm of Sweaty Betty PR – Sydney’s most in demand fashion and lifestyle PR agency.
With an in depth knowledge of how brand and social media identity collaborations work, The Ministry of Talent aligns the right brands with the right people. Specialising in creating opportunities for both talent and brand clients, The Ministry of Talent is leading the way in managing unique and innovative
business relationships.
Representing a range of talent from fashion, lifestyle and beauty fields, The Ministry of Talent manages some of the country’s leading bloggers and social media personalities. Combined, The Ministry of Talent’s bloggers and social media stars reach hundreds of thousands of Australians every single day.
Harnessing that talent and reach requires expertise, relentless dedication and a passion for knowing the industry inside out. The Ministry of Talent is the only agency that can boast all this and more.
The Ministry of Talent can coordinate blog posts, Instagrams, appearances and collaborations. Each day there’s a new idea, a new concept. A new way to connect a brand to its consumers. The Ministry of Talent is ahead of the game. It doesn’t anticipate what will happen in the future, it creates the future,
making sure it’s talent and clients are the most talked about in the social media world.
In under a year, The Ministry of Talent has aligned bloggers and personalities with a wide range of clients including Cotton On, Witchery, Wittner and Reebok. With an ever growing portfolio of talent, there is an outlet and medium that is perfect for every brand. The possibilities are endless.
The Ministry of Talent has set the standard nationwide for social media personality and brand alignment, creating exciting opportunities, moments and exposure for its talent and clients.
The future is here – don’t get left behind.