Tassielink History
In July 1987, the Invicta group (based in Melbourne, Victoria) expanded to Tasmania, initially to Devonport with the purchase of Morse’s Bus Service. The then lack of future opportunities in along the North-West coast saw this service being sold in 1990, but not before it had led to the purchase and development of a range of services to wilderness icons and areas. The first to be acquired was from Devonport to Cradle Mountain, the second was Tag Along Tours in Hobart, and finally Mountain Stage Line in Launceston. This was the beginning of the Wilderness Network.
In 1989 we started developing both the product and the marketing direction of the Company. The company “Tasmanian Wilderness Travel” became a well-recognised operator in the Tasmanian nature based tourism area, with an influence far greater than its size would indicate.
In 1997 the company purchased and amalgamated TRC Travel and TigerLine Coaches with Tasmanian Wilderness Travel. In 1999 we added the Port Arthur, West Coast, East Coast and Huon Services from Hobart Coaches. Later acquisitions include the service between Cressy, Longford and Launceston (October 2005).