Supwest was established in 2012 after we tried to buy a SUP for ourselves and found most prices were out of reach for a beginner. We could not justify buying a new SUP for over $1600, a paddle for $300, leg rope for $45 and a bag for $240. Regardless of the brand, we could not justify this expense when we may not even like the sport.
Once we started our research, we found that several major brands were being manufactured in China but this is rarely disclosed to the buyer. Once we located OEM factories in China, we had them manufacture the same high quality boards under our our brand name "Searano".
Manufacturing our own boards enabled us to retail a complete package for around 50% less than major brands.
Since 2012 we have sold hundreds of boards and we are dedicated to supply these into the future - at the highest quality - at the best price.