Taking the pain of watching far too many rubbish movies to find the good stuff.
Forcing people to watch better films by not purchasing crappy films in the first place.
Whilst respecting people's absolute right to watch good crappy films and turn their brain off after a hard day (insert school/ work /whatever). eg Twilight, Sex and the city and CHUCK NORRIS. (and the lord said "let there be light" and Chuck Norris said "turn it off i'm sleeping)