Samm Campbell - Creative memories Advisor & Forever Ambassador

At CM, our Mission is simple:
We believe life is beautiful and moments with family and friends are worth sharing, remembering and cherishing.


We strive to be the leading provider of high quality, innovative memory keeping products globally.


We value our exceptional community of Advisors and take great joy in providing a sustainable, rewarding opportunity that breaks boundaries and shatters stereotypes.


We're blessed to have meaningful work that allows us to do well while doing good, and invite you to join us in making the most of your own memories or helping others do so via our Advisor opportunity.


Product and Process Testing

Because the photo and scrapbooking industries aren't regulated, many companies make claims about their albums, papers, pens, adhesives and other supplies that can’t be substantiated. At CM, we stand behind our photo safety and quality and test accordingly.

Here are a few examples of the rigor we apply as we develop products:

Adhesives: Designed to be photo safe and permanent so your photos and memorabilia won't drop off the page.

Specific tests we conduct include:
Extreme temperature testing. The product must remain functional after being exposed to 6 weeks of 140°F (60°C), and 7 days of 0°F (-18°C).
Bleed tests. Product must not bleed through material it has been adhered to after being exposed to 6 weeks of 140°F (60°C).
Permanent bond quality
Functionality and Cartridge Replacement tests to ensure: adhesive releases from the liner, tension is minimal from start to finish, take-up roll properly winds, minimal looping at nose and easy installation of the refill.

Pens: Designed and tested to be permanent, fade-proof, bleed-resistant and waterproof so they won't ever run and ruin your photos or surrounding pages. Our pens are perfect for left handers – they won’t smear.

Specific tests we conduct include:
Writeability and bleed testing to ensure inks don’t smear or transfer after 20 seconds.

Papers & Pages: Buffered with calcium carbonate to combat the acids found in memorabilia and normal air pollution. We monitor papers’ brightness and ensure our paper stock does not contain post-consumer waste. All of our paper products are lignin-free to stop them from turning yellow and brittle over time.

Specific tests we conduct include:
Bleed testing
Sutherland rub test for printed papers and poly pocket pages. A weight is rubbed back and forth 100 times to ensure minimal color transfer and abrasion.
Seam strength tests for the page protectors and poly pages to ensure they do not tear
Stitch strength to ensure the album pages stay intact.

Albums & Coversets: Built to last for years of enjoyment. We’ve filled albums to the max and tested them in real-use situations for thousands of page turns.

Specific tests we conduct include:
Slot strength on the basecard, so your straps don’t tear your album
Stain resistance. Spilling real-life substances (cola, coffee, peanut butter, etc.) on albums. (One wipe and it’s clean.)
The Page Turning machine cycles an album page 5000 times and then visual assessment is made on the page stitches, coverholder stitches and slots, integrity of the spine and that the strap slip is less than 1/8.”
Crocking test to ensure negligible-to-no color transfer on the album material.

Tools: Developed to be high quality, durable and long-lasting. We push the limit when it comes to testing our tools because we take great pride that they are the best on the market.

Specific tests we conduct include:
Cutting lifecycle
Material identification
Functionality/User testing
Drop tests

We're vigilant about safety standards, always on the watch for sharp edges, choke hazards, lead or magnets. Our products are PVC and Cellulose Nitrate-free to ensure your photos remain safe.

We also conduct shipping simulation tests to ensure the products reach your doorstep in great condition.