RIVER RECEDE HEREFORDS Here for Progressive Australian Green Beef

While market demands that we focus on increasing inter-carcass & cuisine qualities, coupled with a lift in our White Face's muscularity, ie.-'butt shape', it remains to be re-emphasised across industry, the single most underpinning come pinnacle Hereford trait (in our observation & opinion), and that is conversely found right at the beginning of every beast -with the neck, in neck extension!

Sure, we all like to see our Bos Taurus beauties, built boastfully so as to be able to bend it like Beckham (this constitution in compliments to the many other traits & tricks the ideal bull is built to perform), but what I am really getting at, is the winning neck extension of most every Hereford/Polled breeder himself, that we have come across, every farmer, who stands before his product, and remains standing after the product is trucked away (sometimes plucked away during the worst of droughts, environmental or commercial), and who steps in, steps up, reaches out, really extends himself, puts his neck on the line even, perhaps when his neighbour, who might even be trying to make a living with an opposing breed or species, is desperately in need.

Such is the great generosity, guidance & encouragement we have encountered at every point from the wonderfully welcoming Hereford community. This is what makes our breed the greatest!! Thankyou & it will delight us to share in these stories more specifically soon, so we welcome you to watch this space (we will update with pics & stories in the Album; Neck Extension)! :D

For us, Herefords/Pollies present synonymously with neck extension, 'pay it forward', mateship, 'Australian' & 'true'. Hereford True Beef.

The river rises, then recedes, then progresses in paying it forward again, sometimes branching out in an altogether new neck.

RIVER RECEDE HEREFORDS -Here for Progressive Australian Green Beef.