Primal Equipment

Who are we? First and foremost we are CrossFitters - just like you.
We know the slow and all consuming battle to conquer fundamentals, to master movements, to strive for PR's.
We understand that the world of CrossFit is unforgiving - not just on the body but on the equipment.

We began in a garage, just like many of you - and slowly grew into a shed with friends, then a warehouse with their friends and finally into a full blown affiliate.

Our search for quality yet afforable equipment begain as a journey for our own growth - but it became apparent that there is a huge opportunity to provide quality equipment to start-ups and garage gyms across Australia. For the last 3 years we have searched, acquired, tested, rejected, redesigned and engineered every piece we sell. We test and use all these items not only in our own affiliates but in other affiliates and garage gyms around the country.

We aren't flashy. We aren't loud.
Our gear doesn't have bright logos or fancy colours.

It's just the gear, solid, un-compromising.

A PR is a PR - no matter the colour of the plates or the logo on the ball.
Brand names don't guarantee PR's - you do.

So pay for the equipment, not the advertising.

Stay focussed.Stay Primal.