Popojo Jewelry

POPOJO is an Australian owned business that designs, assembles and sources collections of sterling silver, semi-precious stone and crystal jewellery. Popojo jewellery is inspired by life, people and relationships and appreciates wearing and giving jewellery with meaning. Popojo has a retail outlet in the heart of Sydney’s fashion district in Paddington. As retailers, we continuously interact with our loyal customers to fully understand their style choices.

We also attend international fashion and jewellery shows and frequently visit the fashion capitals of the world to stay abreast of the latest trends in the jewellery industry. Popojo is always evolving its ranges to bring you fresh ideas and add value to your business.

Because we source directly and assemble locally, we are able to offer you an affordable range, which in turn provides healthy margins for you, the retailer. Our recommended retail prices are based on our Popojo retail prices to ensure market parity is maintained. Most of our jewellery is designed and assembled in Australia from both local and imported components. All our silver is 925 sterling silver. The quality of all our components and craftsman ship is of the highest standard.

The broad appeal of the Popojo collections cross a wide spectrum of the female demographic. Our younger styles cover the 13 – 29 target market, whilst our more mature ranges appeal to the 30 – 49 segment. Popojo is positioned between fashion jewellery and fine designer jewellery at an affordable price point to the more discerning customer. It makes for a perfect self indulgent purchase or a thoughtful gift.