Kids Matters Occupational Therapy

Social Marketing Policy

Kids Matters OT is a forward-thinking organisation that actively embraces social media. As a relatively new communications medium, this can offer many benefits to the company, customers, employees and other stakeholders. However, without clear guidelines there is also the risk of misleading other participants, and harm being caused to the company’s reputation.
The aim of these guidelines is to communicate our business policies and provide guidance for Kids Matters OT’s employees, and others representing the company in social media activities.
We will not use false or fake personas.
We will not pretend to be impartial individuals in order to promote the company, its brand, products or services.
Only those authorised to do so in their job description or contract should undertake social media activity on behalf of the company. Others should refrain from doing so. This includes responding to any comments posted.
Any personal social media communication on matters that relate to the company must include a disclaimer approved by the Marketing Manager that the content is their personal view and not the official view of the company.
We do not provide any confidential or proprietary information.
We will respect copyright and ensure that we have the right to use content before publishing.
We do not make reference to customers, colleagues, suppliers or sub-contractors without their express prior approval.
If any employee becomes aware of any negative comment made about the company, its brand, products or services on any social media they will not respond directly, but inform the Marketing Manager immediately.
The Marketing Officer will respond acknowledge the complaint professionally and politely and will direct them to email or telephone directly so the matter can be properly resolved.
Any person disregarding this policy will be liable for any negative outcomes that result.
Any defamatory or confidential information or comments placed on our Facebook page or other social media sites by other people will be immediately removed.
These guidelines apply to all personnel. As social media is a fast-developing means of communication, any suggestions that may help us adapt to new issues or improve on these guidelines are welcomed.
These guidelines will be regularly reviewed by senior management to ensure continued effectiveness and improvement.