It all comes down to craftsmanship
For me, working with wood is about two things: creative design, and quality craftsmanship.
These two things inform and guide everything I make.
I love wood. The warmth of the colors and the wonderfully complex and natural textures of the wood grain make solid timber the best material by far to have in the home.
If this isn't enough, research suggests that surrounding yourself with solid timber furnishings and decor has similar psychological and physical health benefits to spending time in natural environments.
(Seriously! you can check out the full report here: http://makeitwood.org/benefits-of-wood/wood-for-health.cfm)