To every person who has ventured into the deep blue sea, felt the warm sunshine on their face, saw the storms build on the horizon, felt the isolation of an endless ocean, heard the roar of a screaming ratchet, watched the predator leap into the air as it readied for battle, then felt the pain of aching muscles as the fight went on. To every person who wants to challenge the apex predator, then Jurassic Lures are for you.