Josh's Rainbow Eggs

"When I was 9 years old, I wanted to make some pocket money. So I took over my family’s flock of 40 hens, collected the eggs and cold-called into our local shops in town. I was really lucky – few people rejected me!

Eventually, I grew my flock and started selling at farmers markets. I loved the markets because I could talk to customers about why they liked my eggs. But they were unpredictable in bad weather, so I approached local supermarkets and soon I had 1,200 hens to meet the new demand.

In 2014, Mum and I talked to the major supermarkets and since then, she's been working full time in the business and the whole family helps out.

Today, you can buy my eggs in 30 supermarkets and independent stores around Melbourne and Macedon Ranges!

We now have over 7,000 hens and I still collect the eggs every day. I also visit stores to stock the shelves and meet customers who are buying eggs. I love telling people about our hens and what a great life they have because they’re free to forage in the pasture."

– Josh Murray, Founder