Jenny Rand & Associates

Our Firm:
Jenny Rand & Associates was established in January 1997 as a management consultancy practice specialising in tourism and economic planning, feasibility studies, market assessments and business and strategic planning for the tourism, hospitality, recreation, entertainment and property sectors. Clients have included Destination NSW, Trade & Investment NSW, NSW National Parks & Wildlife Service, the World Bank / International Finance Corporation, Victorian Office of Major Projects, ACT Government, Local Councils, Tourism Organisations, Licensed Clubs, Venue Operators, and private developers and investors.

Our services include:

• Tourism & Economic Planning, including Destination Management Plans
• Feasibility Assessments, Product & Market Development
• Business & Strategic Planning
• Preparation of Grant Applications and Industry Award Submissions

Jenny Rand & Associates brings to each Project extensive experience derived from working in diverse localities across a broad range of sectors. We have a strong, pragmatic approach, delivering tailored advice that is well researched, realistic and achievable.

Jenny Rand:
Director, Jenny Rand & Associates

Our principal consultant is Jenny Rand. Jenny has had more than 30 years’ experience in the tourism, hospitality, recreation and property sectors at local, regional and State levels. Jenny’s expertise and experience includes:

Tourism and Destination Management Planning
Economic Development and Land Use Planning
Feasibility Studies (more than 90 studies for tourism, hospitality, recreation and retail / commercial projects).
Market Research and Analysis – across a range of sectors.
Supply and Demand Analysis
Business and Strategic Planning
Town Planning (strategic & statutory)
Assessment of Commercial Opportunities
Business & Performance Assessments
Management Studies
Facilitation and Consultation

Prior to establishing Jenny Rand & Associates, Jenny had 10 years with Price Waterhouse as a Senior Consultant in both the Management Consulting (Hospitality) and Corporate Finance Divisions, 4 years in State Government holding positions as Senior Development Planner at the Tourism Commission of NSW (now Destination NSW) and Policy & Planning Officer at the Department of Sport, Recreation & Tourism, and 3 years as a Town Planner (Strategic & Statutory) at Planning Workshop Pty Ltd.