JAX Tyres Townsville

With over 20 years of tyre industry experience, Jeff and Michelle Schmidt are the proud franchisees of the JAX Tyres Townsville store.

"I worked with JAX Tyres in their Queensland wholesale division for many years before heading to Pirelli Tyres Australia taking on the position of State Manager and National Truck Tyre Manager" Jeff says. "Michelle also has a retail background and has always liked wheels."

Since the purchase of the business, the couple has re-identified the showroom – installing floating timber floors and painting the premises.

“We’ve also got up-to-date womens’ magazines and Michelle on the front desk which makes our female customers feel welcome” Jeff says.

“Females are a very important part of our customer mix. It’s amazing how many women are in here purchasing tyres” Michelle says.