Inspired EVP

WHAT IS AN EVP EXACTLY?

The EVP is, by technical definition, the balance of rewards an individual receives in return for their work. Put simply, it is this, but it is also so much more. The EVP is functional, symbolic and intrinsic. The EVP of an organisation includes employee benefits, the employee experience and also the emotional rewards (or lack of) the employee receives. The EVP underpins the Employment Brand. The EVP is the organisational identity. The EVP determines whether an organisation is a great place to work or a poor place to work.

WHY DEVELOP YOUR EVP?

A well-developed, clear and differentiated EVP improves employee attraction, engagement, happiness and retention. A well-developed, clear and differentiated EVP typically results in an organisational profit increase of between 15 & 30%. The most successful strategic organisations in the world have developed EVPs and they also have the strongest attraction and retention results.

As a business you need to be clear on your "why" and have all your people buy into that "why". When you have a team all united by values and inspired by your vision, when you capture their hearts and minds, you create an incredibly exciting place to work. In turn, this exciting place to work delivers exciting results. We can help your business develop both the inspired workplace culture and corresponding business results.

The insights uncovered throughout an EVP Discovery project are incredibly powerful and can assist greatly with business strategic planning. Once determined the EVP forms the basis of the Employment Brand and can be transformed into messaging, employment ads and a communication strategy targeted at different talent groups and markets. It is necessary to uncover the EVP to build a strong Employment Brand, a brand that will not only attract talent but also drive advocacy and engagement internally.