Ignite Group

We believe over the past decade there has been a fundamental shift in the way car shoppers research, consider and buy cars. Sparked by digital, and “ignited by social media”, car shoppers are engaging car salespeople much later in the sales process.

This means social media marketing now has a significant role to play in driving revenue by helping car dealers connect with shoppers in the “moments” that matter. We use a specific set of processes that capture the information of shoppers during their car purchase process.