Coca-Cola Hottest 7s In The World

Beginning in 1989 as the Territory 7’s, the event has grown in popularity and size. Since 2005, the 7’s were known as the ‘Heineken Hottest 7’s in the World’ until 2016. In 2017the tournament will became the 'Coca-Cola Hottest 7's in the World', the Tournament’s profile has lifted with high profile teams from New Zealand, Fiji, Singapore, Hong Kong, Borneo England, Japan, Kenya, South Africa and Australia’s elite teams now participating in the event. In 2007 the Tournament introduced a women’s competition.

With a prize pool of $80,000, the Coca-Cola Hottest 7s In the World is the richest tournament in the Southern Hemisphere.

The support of the Northern Territory Government since 2009 has been pivotal, which has seen the event lifted to major event status. A funding grant of $120,000 per annum is invested into marketing, promotion and prize money. This investment has seen the profile of Sevens grow and in maintaining the lucrative prize purse, the tournament will continue to attract high calibre interstate and international competition. The influx of visitors to Darwin for the event is a much needed boost to the local economy during an off peak period.