Francesca Parrino - McGrath Estate Agents

Enthusiastic, energetic and highly professional, Francesca Parrino is a sales agent at McGrath Hornsby with an impressive skill-set. For 15 years, Francesca operated her own business in the home renovation industry. Aware of the enormous financial benefit that can flow from renovating a home before sale, she subsequently undertook a diploma in interior styling. For Francesca, McGrath was the natural home for someone with her professional assets. As she says, “for years McGrath has been redefining the way that Australians think about handling residential property sales. Much of McGrath’s success stems from the way it embraces new ways of marketing properties in order to get the best possible result.” As Francesca points out, the role of an interior stylist is linked to that of an astute marketer, adding “an interior stylist has the ability to emphasise the very best aspects of a home; we’re uniquely able to realise a home’s full potential in dollar terms.”

In addition to her professional skills, Francesca brings personal strengths to her role. Warm and engaging, Francesca quickly builds rapport with her clients. As far as Francesca is concerned, this is an important aspect of her role, saying “I believe it’s very important that clients feel comfortable with me. I hold a position of trust and clients need to feel confident that any question they ask me about the sale of their home will be answered honestly.” With this in mind Francesca makes herself constantly available to vendors when handling a property sale, either by “phone, email or SMS.” Hard working and efficient, Francesca is the kind of agent who’s happy to explain the benefits of a range of approaches to styling a client’s home. She says “clients need to know how your strategy will benefit them; whether I’m talking about my strategy for styling a home or my strategy for marketing it, I’m willing to go into great detail with clients. I am totally focused on customer service.” Able to use her styling skills to present the property so that it has the edge over other properties, Francesca’s years in business also make her a tenacious negotiator who’s able to exceed client’s expectations when it comes to the price achieved at sale.

Specialising in property in Berowra, Berowra Heights, Cowan and Mt Kuring-gai, Francesca finds it satisfying to be part of McGrath. She comments that “McGrath’s objective to ‘be the best’ in the real estate industry runs parallel with my aim to exceed my client’s expectations, so I’m proud to be part of the network.”