The idea was to engage with free spirits, regardless of age, size, gender or religion. From the start people responded to the carefree hippie ethos of the brand.
Our inspiration has come from afar, sourcing treasures, textiles and handicrafts from across the world. Amy and Peri consider their customers, employees, and workers across the ocean, as family and essential co-contributors. Today, Feed Your Soul remains the iconic bohemian brand of Australia, celebrating freedom of expression and creativity for starry-eyed dreamers everywhere.