The brand BETA, has been around since 1904, which was started by Giuseppe Bianchi in Florence Italy hand building bicycles. Since then his Great grand son Enzo & partners Arrigo Tosi (which form the name BETA)started building motorcycles in the 1940's to which now has become a brand name to be recon with producing quality motorcycles that have taking the place on podiums world wide. So next time you see that Italian flash of beauty go past you in the bush... You better believe it was a BETA!!!