Alex Berry Fine Wine Specialist

Specialist Fine Wine sales and Consultancy Services
I deliver professional consultancy services that provide my clients with technical wine knowledge, marketing strategy and trend analysis.
Technical Wine Advice and Supply of fine wine beverages,
Provision of wine assessment for your market suitability and/or venue.
Marketing Strategy and Trend Analysis
Provision of marketing advice available on market trends, market strategy, cellar door sales training and your market penetration.

Wine Listing Services
I provide complete wine lists and/or menu services from design through to print.
Services include:
• Layout and design to suit your venue/Clientele and Market
• Comprehensive wine selection to suit the venue, client target market, business structure etc

Training & Education Classes
I offer comprehensive training sessions for staff in house or off site at a location close to your venue, including arranging glassware, wines and or spirits, course material and staff if needed.
These services can be one day or evening sessions and can be delivered as a structured course over several days or evenings. The course delivery includes:
• Training from introduction to advanced certificate courses
• Certificate on completion of exam
• In house or off-site training
• Wine Options for staff functions and wine education without the serious edge
• Staff tutorials
• Comprehensive Whisk(e)y training.
• Wine Courses from introduction to advanced certificate.

Venues I have previously conducted training courses for staff include:
• Tahbilk Winery Negambie Victoria – Introductory and advanced wine course 20 staff
• Coles On Line Telemarketing Arm 20 key staff in Melbourne
• Nosh Deli Yarrawonga
• Letizia’s Restaurant Shepparton
• Wangaratta Tourism “What’s in your Backyard”
• Wangaratta Goulburn Ovens Tafe – several wine appreciation courses
• Seymour Goulburn Ovens Tafe – several wine appreciation courses
• Shepparton Goulburn Ovens Tafe – several wine appreciation courses

Event Management Services
I have over a two decade’s experience in organizing, coordinating and hosting wine events; nothing is out of reach, it all starts with a Blank canvas.
Services include:
• Planning your entire wine event from scratch whether it be a corporate or entertainment event, and always exceeding your guests’ expectations
• Sourcing the appropriate venue to suit your clientele base or designing the event around your own venue
• Co-ordination of everything from the glassware, staff, menus and invitations through to the hosting of the event itself
• Conducting and organizing staff training, tutored tastings
Events can be catered for 15 to 100+ people.


About Me
Integrity | Reliability | Industry Knowledge | Unparalleled Service.