My Store Sydney

My Store Sydney is a lifestyle store stocking gorgeous local and international labels with an eye for detail, unique fashion and handmade gems.


We opened in 2003 as a retail Dancewear store located in Sydney inner western suburb of Earlwood. We were a specialised store, knowing our clients on a name basis and selling our dancers the very best.

MY STORE is a progression from our retail store My Dancewear.

Same girls, new ambitions, same passion, new lengths!

Most recently, with new crowds out and about shopping there way through our store, we have catered to a wider set of cliental.

True story. And the timing couldn't have been more perfect.

Olga, the store owner and her daughter Steph - both avid, passionate designers have additional side companies where they make and create beautiful pieces.

Now in a mission to fill the gaps in our area, as well as bringing our online labels to a retail shop front. My Dancewear is now re branded. We are now MY STORE, an upmarket Boutique store offering designer labels at affordable prices.

We aren't neglecting our years of experience with My Dancewear, however, with this dynamic duo on to go, their passion for designing has landed them their own designer kids and womens label ILUCA THE LABEL and Gerrycan Active, a young but global swimwear and activewear label.

As two ladies who love all things interiors, styling, fashion, authentic handmade goods and unique style, the shop caters for the whole family.
We are paving the way for the middle income earner to achieve a current, on-trend aesthetic in their home as well as in their wardrobes.