Jo Cool Whitegoods Pty Ltd

Jo Cool Whitegoods is a West Australian family owned and run business, established by us, Joe and Victoria, in 2013, initially as a small project business run from our home in the Canning Area.

At the beginning of 2013, awaiting the arrival of our son Lachlan in the coming March, we both found ourselves in jobs we weren’t particularly interested in and after concluding that neither of us wanted to welcome our son into a seemingly miserable environment, told our respective employers that we would not be returning at the end of February!

So, what does one do, 8 months pregnant and no income on the horizon!?

Well, we began by clearing out some furniture items surplus to requirements in our home – sofas, tables and a fridge to name a few. Advertised them on the buy and sell website Gumtree and just like that a built up a small kitty.

During a passing conversation with a family member, told them about our activities and was asked if we could sell their fridge for them also. We did so within about 3 hours and noticed a definite market for second hand items that are usually very expensive when purchased brand new.

We made contact with a local fridge technician who had a supply of serviced and checked pre-owned fridges and freezers and shortly thereafter began a small trade from our enclosed carport at our home.

With our newborn by our side, the business of buying and selling pre-owned fridges and freezers was booming, so much so that we became too big to operate from home.

In August 2013, the business Jo Cool Whitegoods Pty Ltd was officially registered and relocated to our current locating at 2/177 Bannister Road in Canning Vale.

We now supply pre-owned, factory second and some brand new Fridges, Freezers, Washers, Dryers and Dishwashers all over Perth, needless to say we are both very much enjoying working together as a family and seeing where our growing business can take us!

We hope you find what you are looking for with us at Jo Cool Whitegoods.

Thank you for visiting.

Joe and Victoria