Essence Australia

ESSENCE Australia is a 100% Indigenous owned organisation based in Sydney that has been established to promote and maximise Indigenous and ethnically diverse engagement in the fashion and design industry within Australia and worldwide.

Indigenous and the ethnically diverse have for a long time worked enormously hard to catch up with the mainstream Australian fashion industry. It’s been a hard journey and one filled with trials and tribulations.

ESSENCE Australia have negotiated a partnership with IMG Australia to produce the first Indigenous and ethnically diverse focused group show for Indigenous & ethnically diverse designers and models as part of Mercedes-Benz Fashion Week Australia (MBFWA).

The next MBFWA will be held in Sydney during May 2018 which will see the full partnerships of ESSENCE Australia and IMG come to life.

This is an extremely exciting and important opportunity for Indigenous and Ethnic fashion as this event offers designers and models outstanding opportunities to reach a global audience and maximise business outcomes with access to existing venue and production resources as well as marketing, digital and social media platforms to reach a global community of millions.

The ESSENCE Australia vision is to offer an outstanding and unique experience by engaging audiences through Indigenous and ethnic fashion and design. This platform will give audiences a greater understanding of the richness of culture while at the same time providing economic and social benefits for our designers and models. Indigenous and ethnic designers and models will also have the opportunity to capitalise on the existing tourist market which MBFWA attracts by promoting experiences that foster understanding of cultures, histories and traditions.