Auto One Collie

In 1988, ten devoted, independent parts and accessories operators established Auto One to enable member owner-operators to be competitive against the growing presence of corporate companies in the marketplace.


That philosophy remains central to the company's mandate today.

Today, Auto One Collie is an independent, member-owned automotive parts and accessory group that is privately listed and owned by its members through share offerings, its sustained success in the marketplace has lead to strong and steady growth with 70 Auto One outlets currently operating throughout Australia.

Auto One Collie has a prominent name and image that has high customer recognition in the automotive parts and accessories market. Our latest slogan: "Right Gear! Right Advice!" strategically positions Auto One within the trade and retail segments of the market and supports the company's future direction.

Auto One's strong visual brand image has been intensified with a stronger, contemporary logo that is boldly employed throughout the company's identity.

Auto One's award winning catalogues that are produced regularly throughout the year, consistently show customers the value and breadth of the Auto One range. Also, our customer loyalty program, the A1 Club, has been designed to provide privileges to loyal customers.

To create an enhanced shopping experience a store development program, consisting of new concept stores and remodelling of existing stores, is currently being implemented around the country.

Auto One Collie prides itself on excellent customer service, knowledgeable and experienced staff, an extensive range of automotive parts and accessories and the 'Right Gear! Right Advice!'